Tricking the Brain with Neuromarketing... New Age Marketing, or Marketing 101?

Morning Edition on NPR ran a story this morning about a recent study that was conducted wherein the researchers were trying to see how cognitive decision making could be influenced by outside stimulus. They had their test subjects memorize numbers on little slips of paper in Room A. Some participants had 2-digit numbers to memorize, others 7 and a mix in between. see the article

Concept for Reddit 'I Am A...' Business Card

In a recent Reddit thread, an individual had an idea of creating some sort of hard copy business card that could be handed out to people that they met in everyday life that they thought had an interesting story to tell. see the article

What Women (and Men) Want: Magazine Ad Copy by Sex

A few weeks ago, I came up with the idea for a project where I would go through a token men's magazine (like Esquire) and women's magazine (like Cosmopolitan), transcribe all the copy in their ads, and then use a PHP script to dive into that copy and cull out the most recurring words. see the article

The 10 Most Successful Ad Campaigns of All Time and How They Came to Be

The point of an advertising campaign is to either sell product, or stick in a person's mind. I pieced together this guide to the top 10 ad campaigns in the last century. The list itself was provided by Ad Age, as they're the authority on advertising, but all the background research I dug up from various websites and consolidated into this article. Enjoy (after the jump)! see the article

Carpe Diem: Selling Marketing in a Down Economy

Right now, nobody's spending money on anything extraneous. In turn, business owners are doing the same thing. The problem is, what is perceived as "extraneous spending" isn't always. Here are some points to remind your potential clients about the value of marketing in a down economy. see the article

Return to list of all articles