Right now, nobody's spending money on anything extraneous. In turn, business owners are doing the same thing. The problem is, what is perceived as "extraneous spending" isn't always. Here are some points to remind your potential clients about the value of marketing in a down economy.
The thing to remember is that everyone's having a tough time right now, so the ones who are willing to bend a little further in their budget or their time are going to be ahead of the ones who are pinching pennies or paralyzed by fear. If you can help your customers remember that, you will be in good shape in the end, too.
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